EVINN Eventbased Innovation

The project contributes to fulfilling: Promoting sustainable economic growth

Lead Partner: Aarhus Universitet

Norwegian Project owner: Norges Idrettshøgskole

Partners: Alexandra Instituttet, Active Institute, Norges Idrettshøgskole, Göteborgs universitet - Institutionen för kost- och idrottsvetenskap, Chalmers tekniska högskola - Institutionen för tillämpad IT, Handelshögskolan Göteborgs universitet - Företagsekonomiska institutionen, Textilhögskolan i Borås, Imego AB, Göteborg & Co, Göteborgs friidrottsförbund

Project Period: 1 January 2012 – 31 December 2014

Total Budget: 3 586 752 EUR

EU Grant: 1 482 817 EUR

Norwegian IR Grant: 147 492 EUR

Project Coordinator: Klavs Madsen

E-mail: kmadsen@sport.au.dk

Phone: +45 89 42 91 71

Website: www.evinn.org

Eventbased Innovation (EVINN) is the idea of sportevents as a generator for economical growth.

 The project's activities aim to build, develop and disseminate technological solutions that will ensure the region's current leadership position as an event organizer. The effect of technological solutions must be documented and support future decisions on strategic investments in events, like the need to ensure that potential entrants may create some new products in several areas of event portfolio.

EVINN contains the following six thematic projects: 1. Tourist information, 2. Sports gear, 3. Public gaming, 4. Sportcasting, 5. Event organization, 6. Impact and innovation process analysis.

Related to the settlement of events there will be a development of new technology based tools in the different areas mentioned above. The work around events will typically follow this outline: specific modifications of the developed tools, tests, testing during the event, adjustments and evaluation together with the organizers

The overall target of the project is to create a new competence cluster within the region within event industry and sports events. Throughout a transnational cooperation, the EVINN project will contribute to development and growth in the region through knowledge transfer, innovation and product development. The project is expected to result in improved conditions for knowledge transfer and matchmaking between researchers and research clusters; for quality enhancement within content, experience and event handling in the region; and that the conditions for transnational cooperation in the Kattegat/Skagerrak-region improves.

Concrete milestones are: to create a cluster in the region in the field industry/events, that 30 different companies take part in the project's arrangements at nine workshops and nine working development camps. Four conferences will find place within the project's auspices. The project will see new cooperation models for triple-helix collaboration. Furthermore, a concrete goal for the project is to increase the attraction force so there will be several mega events in the region and that the application for the holding of the event, use event based innovation as an argument for placing the event in the region.

Project Coordinator

Klavs Madsen


+45 89 42 91 71