Gateways – verktyg för destinationsutveckling (GWD)

The project contributes to fulfilling: Priority 1

Sub programme: ÖKS

Lead Partner: Region Halland

Partners: Region Sjælland, Svalöv kommun, Vellinge kommun

Project Period: 1 June 2013 – 31 December 2014

Total Budget: 386 950 EUR

EU Grant: 193 475 EUR

Project Coordinator: Tommy Löfquist


Phone: +46 (0)35 17 98 28

The purposes of the project GWD is to support the development of established businesses and support the creation of new businesses within the bike and hiking tourism. One of the purposes of the project is to raise the numbers of visitors on and around our cycling and walking trails. The project wants to make the Öresund, Kattegatt and Skagerrak (ÖKS) region a strong, attractive destination for walking and cycling tourism. This will be done by working closely with SMEs to develop bookable quality products that attract visitors and commercial operators and in collaboration with them promote the development of attractive packages and increase their knowledge of the visitor's needs and requirements.

About 40 Gateways including lots of businesses have been established around the ÖKS-region. By using the Gateways as a working method the project has created a reason to gather different operators. This gathering has led to synergies. One result is that through the cooperation within the Gateways the business operators say they feel more like colleagues than competitors. In the former project Recreative Routes a local commitment was established between entrepreneurs, businesses and the inhabitants.  GWD will use this commitment to continue to develop the Gateways and create an attractive destination from a commercial perspective.

The transnational value of the project is to raise the number of visitors to the ÖKS region by making the region visible to a larger group of costumers in the bike, hike and outdoor tourism sector. GWD acts to make the concept Gateways well known for an international costumer group in general and for the bike, hike and outdoor tourism in the ÖKS region in particular. The user’s needs and wants in the region vary not greatly which is a good condition for a common strategy, joint marketing and collaboration on business development.

By cross border cooperation the tourist, the user of the trail will recognize the nature of the products, service and networks of trails. This leads to a feeling of high quality associated with ÖKS region as a tourist destination.

Project Coordinator

Tommy Löfquist

+46 (0)35 17 98 28